Terms of Use and SLA – Salestor

Last updated: January 10, 2026 Version: 2.0

1. General

1.1 Introduction

Welcome to Salestor!

These Terms of Use ("Terms" or "Agreement") constitute a binding legal agreement between you ("User", "Client", "You") and Salestor AI Ltd., Company No. 517167318, with its registered address at BSR City, Petah Tikva ("Salestor", "Company", "We").

Privacy Policy. The Company's Privacy Policy, as published from time to time, constitutes an integral part of these Terms of Use. Without derogating from the generality of the foregoing, in the event of any conflict between the provisions of the Terms of Use and the provisions of the Privacy Policy, the Privacy Policy shall prevail in all matters relating to the collection, use, processing, storage, and transfer of personal information.

1.2 Applicability

The Terms apply to:

Use of the Salestor platform – a SaaS system for sales call analysis
All ancillary services, including consulting and professional guidance services
The website, application, API, and any other service interface
Processing and analysis of voice data, transcriptions, and sales performance data

1.3 Acceptance of Terms

Use of the service constitutes full and unconditional acceptance of these Terms. If you do not agree to the Terms, you must refrain from using the service.

1.4 B2B Nature of the Service

The service is intended for business and professional use and consulting only. The service shall not be used for personal or private purposes.

2. Definitions

For the purposes of these Terms of Use:

"Service" or "Platform" - A cloud-based SaaS platform for analyzing sales calls using artificial intelligence, including transcription, analysis, reports, workflows, and recommendations, as well as professional consulting services.

"Business User" - An individual or legal entity using the service for business, commercial, or professional purposes.

"Organizational Account" - An account serving multiple users on behalf of the same organization.

"User Content" - Any content uploaded by the user, including:

Call recordings and audio files
Transcriptions and text data
Sales performance data and metrics
Metadata and associated data

"Voice Data" - Audio recordings of sales calls and business conversations.

"Performance Data" - Metrics, analyses, and insights derived from content processing.

"Sales Performance Expert (SPE)" - A certified sales consultant on behalf of Salestor providing consulting and guidance services.

"Customer Success Manager (CSM)" - A dedicated point of contact on behalf of Salestor for organizational client support.

"Machine Learning Processing" - Use of data for training and improving artificial intelligence models.

3. Eligibility, Registration, and Relationship

3.1 Eligibility for Use

The service is intended for business users and sales professionals only
The user must be over 18 years of age and have full legal capacity
Representatives of organizations must be authorized signatories or hold appropriate authorization

3.2 Account Types

Individual Account: For a single business user or freelancer Team Account: For an unlimited number of users from the same organization Partner Account: For strategic partners receiving insights for their clients through the platform and/or API Enterprise Account: For large organizations with customized needs

3.3 Registration Process

Complete, accurate, and up-to-date information must be provided
Business identity verification (company registration number, tax ID, or business number)
Designation of authorized users in organizational accounts
Explicit acceptance of the Terms of Use and Privacy Policy

3.4 Contractual Relationship

The engagement is between the Company and the registered legal entity
No employer-employee, partnership, or agency relationship exists
The user is not authorized to represent themselves as a Company representative
The service is provided on an AS-IS basis, subject to the liability limitations

3.5 Account Management

The user is fully responsible for all activity on their account
Access credentials must be kept confidential
Immediate reporting of suspected unauthorized use is required
Full responsibility for the actions of all authorized users on organizational accounts

4. Services – Detailed Description

4.1 Core Services

4.1.1 Voice Data Processing

Upload call recordings in all standard formats
Maximum recording length: up to 120 minutes
Automatic processing and transcription in real-time or near-real-time
Support for Hebrew, English, and 12 additional languages (depending on the plan)

4.1.2 Transcription and Text Analysis

Automatic transcription with 97%+ accuracy (under optimal conditions)
Speaker identification and separation
Sentiment and emotion analysis
Keyword and topic identification

4.1.3 Sales Performance Analysis

Customized performance indicators (KPIs)
Comparison to industry benchmarks
Progress tracking over time
Identification of success and failure patterns

4.1.4 AI Recommendations

Data-driven and system-learned action recommendations
Recommended call scripts learned from behavioral patterns
Improvement points based on individual learning of each active representative
Customized sales strategies

4.2 Value-Added Services

4.2.1 Sales Expert Consulting (SPE) – For plan subscribers

Personal consulting sessions (depending on the plan)
In-depth analysis of selected calls
Practical training and coaching
Individual development programs

4.2.2 Customer Success Management (CSM)

Dedicated manager for organizational accounts
Support for integrations and onboarding
Periodic management reports
Continuous usage optimization

4.3 Integrations

Direct connection to PBX telephone systems
Integration with leading CRM systems
API for custom integration
Webhooks for real-time updates

4.4 Service Plans

As per the plans published on the website – Link

5. License and Intellectual Property Rights

5.1 Limited Use License

The Company grants the user a limited, non-exclusive, non-transferable, and revocable license to use the service in accordance with these Terms.

The license includes:

Access to the platform through authorized interfaces
Use of features in accordance with the purchased plan
Downloading reports and analyses for internal use

The license does not include:

The right to copy or duplicate the platform
The right to reverse engineer the technology for any reason
The right to sell or lease access to others
The right to create derivative works

5.2 Proprietary Rights in Technology

All rights in the platform, including:

Source code and algorithms
AI models and methodologies
Interface and design
Trademarks and logo
Marketing content and training materials

Are the exclusive property of Salestor and are protected by copyright, patent, and trade secret laws.

5.3 Rights in User Content

The user retains all rights in the original content they uploaded
The Company will not use the content for marketing purposes without approval
Transcriptions and analyses are the client's product
All client data is the client's responsibility, and the option to permanently delete it is available at any time, subject to applicable law, regulatory obligations, legal defense needs, and in accordance with the Company's Privacy Policy.

5.4 Company License in User Content

The user grants the Company a limited, worldwide, and irrevocable license to:

Process the content for the purpose of providing the service
Store the content on the Company's servers
Create transcriptions, analyses, and insights across all platform channels
Anonymous and aggregate use for service improvement (see Section 6)

6. Data Processing for Machine Learning

6.1 Processing Purposes

The Company may use user data in an anonymous and aggregate manner for:

Improving transcription and analysis accuracy
Developing new features
Creating industry benchmarks
Technological research and development
All data sharing shall be done solely in accordance with these Terms and the Privacy Policy.

6.2 Anonymization

Before any use for ML purposes, the data undergoes:

Removal of all personal or business identifiers
Mixing and combining with other data
Irreversible separation from the source
Verification of inability to re-identify

6.3 Right to Object

The user may object to the use of their data for ML by:

Selecting the option in account settings
Contacting support
Choosing a plan with opt-out (enterprise)

6.4 Transparency

The Company commits to:

Publishing an annual report on ML usage
Notifying of material changes to the policy
Providing explanations on how data is used

It is clarified that the use of anonymous, aggregate, or statistical data for the purpose of developing, training, improving, and refining the Company's systems, including artificial intelligence and machine learning systems, constitutes an inherent and inseparable part of the services offered by the Company. A user's choice to limit certain uses of data, where possible, may affect the scope, availability, quality, or cost of the services.

7. Privacy and Data Protection – Amendment 13 Compliance

7.1 Fundamental Principles

The Company is committed to maximum user privacy protection and operates in accordance with:

Privacy Protection Regulations (Data Security), 2017
Amendment 13 to the Protection of Privacy Law (Databases)
GDPR (for European users)
International standards ISO 27001/27701

7.2 Types of Data Collected

Directly collected data:

Registration and business identification details
Call recordings and transcriptions
Usage and activity data on the platform
Preferences and team assignments

Data generated from processing:

Performance analyses and metrics
Usage and behavioral patterns
Business insights and trends
Personal recommendations

7.3 Legal Basis for Processing

Processing is based on:

Contract performance: for providing the requested service
Explicit consent: for additional processing
Legitimate interest: for service improvement
Legal obligation: for record-keeping

7.4 User Rights (Amendment 13)

In accordance with Amendment 13, the user has the following rights:

Access: to receive information about stored data
Correction: to update inaccurate data
Deletion: to delete data (subject to limitations)
Objection: to object to certain processing activities
Portability: to receive data in a portable format
Processing restriction: to limit certain uses

Exercising rights: inquiries to [email protected] will be answered within 30 days.

7.5 Data Security

Technological measures:

TLS 1.3 encryption in transit
AES-256 encryption at rest
Two-factor authentication (2FA)
24/7 monitoring and SOC

Organizational measures:

Need-to-know access restriction
Confidentiality agreements with employees
Periodic security audits
Disaster Recovery Plan (DRP)

7.6 Data Retention

Recordings: up to 12 months (configurable to less)
Transcriptions: up to 24 months
Analyses: up to 36 months
Aggregate data: unlimited
After cancellation: deletion within 30 days, unless otherwise required by law, for regulatory purposes, evidentiary needs, or for protection against claims.

7.7 Data Sharing with Third Parties

Data may be shared with:

Infrastructure providers: AWS, Azure (cloud)
AI providers: for specific models (anonymized)
Support services: for service delivery
Authorities: pursuant to a court order only

We will never sell or lease your data!

7.8 International Data Transfers

If data is transferred outside of Israel:

Transfer only to countries with adequate protection levels
Use of Standard Contractual Clauses (SCCs)
Advance notification to the user
Option to object

7.9 Cookies and Tracking

Essential cookies only by default
Consent requested for analytical and marketing cookies
Preference management available at any time
Full details in the Cookie Policy

8. User Obligations and Responsibilities

8.1 Lawful and Ethical Use

The user undertakes:

To use the service for lawful business purposes only
To act fairly and in good faith
To respect intellectual property rights
Not to use the service in competition with the Company

8.2 Responsibility for Call Recording – Critical!

The user represents and warrants that:

All recordings were made in accordance with the law
Consent was obtained as required from all parties
They are familiar with the relevant laws:
- In Israel: Wiretapping Law (at least one-party consent)
- In Europe: GDPR (explicit consent)
- In the USA: varies by state (some require all-party consent)

The Company shall not bear any responsibility for unlawful recordings!

It is hereby clarified and agreed that the sole responsibility for compliance with all applicable laws regarding call recording, including privacy laws, wiretapping laws, notification and consent requirements, as well as any foreign law applicable based on the location of the user, the representative, and/or the subject of the recording, rests solely with the user. The website operator shall bear no responsibility, direct or indirect, for any such violation.

8.3 Prohibited Content

It is prohibited to upload content that:

Infringes copyright or trade secrets
Contains protected medical/financial information without authorization
Is offensive, defamatory, or threatening
Contains viruses or malicious code
Is misleading or manipulative

8.4 Prohibited Uses

The following are absolutely prohibited:

Attempting to breach or bypass security measures
Reverse engineering the technology
Overloading the servers beyond reasonable use
Impersonating others or creating fraudulent accounts
Selling or leasing access to third parties
Using the service for illegal activities

8.5 Cooperation

The user undertakes:

To cooperate in security investigations
To immediately report issues or suspected breaches
To provide accurate and correct information
To update details upon any change

8.6 Indemnification

The user shall indemnify the Company for:

Any damage resulting from a breach of the Terms
Third-party claims arising from uploaded content
Reasonable legal expenses
Regulatory fines resulting from the user's actions
Without derogating from the foregoing, the indemnification obligation shall also apply in the event of any claim, demand, investigation, administrative or legal proceeding, including by a competent authority or data subject, arising from a violation of privacy laws, wiretapping laws, call recording, or use of personal information in contravention of the law by the user

9. Sales Expert Involvement and Data Access

9.1 SPE Services

Scope of service:

In-depth analysis of selected calls
Providing personal recommendations
Virtual or in-person training and coaching
Assistance in building scripts

Data access:

The SPE will only have access to calls approved by you
Access is limited in time and scope
Every SPE is bound by a strict confidentiality agreement

9.2 Working Process with SPE

Coordination: scheduling a session through the platform
Preparation: selecting calls for analysis
Meeting: joint analysis and recommendations
Follow-up: action plan and measurement

9.3 Access Limitations

The SPE cannot download or copy content
Access only through the secured platform
All access and actions are logged
Access can be revoked at any time

9.4 Professional Confidentiality

Every expert is committed to:

Absolute confidentiality
Not using information for other purposes
Not disclosing client identity
Returning/deleting information upon completion of service

10. Payments, Billing, and Cancellation Policy

10.1 Pricing Model

Monthly/annual subscription: prepaid
Pay-per-use: for exceptional usage
Custom pricing: for large organizations
Add-ons: for additional services

10.2 Payment Methods

Credit card (via Isracard)
Bank transfer (organizational accounts)
Checks (by prior arrangement)
Payment terms: Net+30 for organizations

10.3 Taxes

Prices do not include VAT
VAT will be added as required by law (17% as of today)
Tax withholding at source – the payer's responsibility
Tax invoice will be issued automatically

10.4 Automatic Renewal

The subscription renews automatically
Notification 7 days before renewal
Cancellation possible up to 24 hours before renewal
Price terms preserved for 12 months

10.5 Cancellation Policy

Subscription cancellation:

Cancellation is possible at any time
Takes effect at the end of the billing period
No prorated refunds (except in exceptional cases)
Data retention for 30 days

Refunds:

Trial period: full refund within 14 days
Significant malfunction: credit or refund
SLA non-compliance: agreed-upon compensation

10.6 Payment Failure

Retry billing: 3, 7, 14 days
Notification of payment issue
Service suspension after 30 days
Account deletion after 90 days

11. Limitation of Liability and Aggregate Damages

11.1 AS-IS Service

The service is provided "as is" without warranty for business results, absolute accuracy, or fitness for a specific purpose.

11.2 General Limitation of Liability

The Company shall not be liable for:

Indirect or consequential damages
Loss of profits or revenue
Loss of reputation or business opportunities
Costs of procuring alternative services

11.3 Liability Cap – Aggregate Damages

The Company's maximum aggregate liability:

Is limited to the amount paid in the last 12 months
Or NIS 10,000 – whichever is lower
Includes all types of damages combined
Applies to all causes of action

11.4 Exceptions

The limitations shall not apply to:

Damage caused intentionally or through gross negligence
Breach of confidentiality obligations
Intentional infringement of intellectual property rights
Cases where the law does not permit limitation

11.5 Limitation Period

Any claim must be filed within:

12 months from the event or within the limitation period prescribed by law, whichever is earlier,

Without derogating from the foregoing, it is clarified that any limitation of liability or liability cap under these Terms shall not apply to fines, financial penalties, administrative sanctions, or regulatory charges imposed on the user due to their use of the services, and liability therefor shall rest solely with the user.

12. Suspension and Termination

12.1 Suspension by the Company

The Company may suspend the service in cases of:

Material breach of the Terms
Reasonable suspicion of illegal activity
Non-payment for 30 days or more
Risk to security or system operation
Court or regulatory order

12.2 Suspension Process

Warning: 7 days advance notice (if possible)
Opportunity to cure: 72 hours
Gradual suspension: feature restriction before full disconnection
Data retention: 30 days from suspension

12.3 Termination by the User

Cancellation through account settings
Written notice 30 days in advance (organizational)
Immediate termination in case of material breach by the Company
Right to export data before termination

12.4 Consequences of Termination

Upon termination:

Immediate cessation of platform access
Data deletion within 30-90 days
No entitlement to refunds (except in exceptional cases)
Continued validity of confidentiality and liability provisions.
Data deletion upon termination shall be subject to applicable law, legal defense needs, compliance with regulatory obligations, and in accordance with the website's Privacy Policy, as updated from time to time.

12.5 Data Retention After Termination

The Company shall retain:

Data required by law (7 years for tax purposes)
Anonymous and aggregate data
Backups for potential claims
Logs for security purposes (180 days)

13. Confidentiality

13.1 Definition of Confidential Information

"Confidential Information" includes:

Call content and transcriptions
Business data and strategies
Company's technological information
Special commercial terms

13.2 Mutual Obligations

Each party undertakes:

To maintain absolute confidentiality
To use information only for the purpose of the Agreement
To restrict access to those with a need-to-know only
To protect the information as if it were their own

13.3 Exceptions

The obligation does not apply to information:

That was previously known without breach of confidentiality
That became publicly available not as a result of a breach
That was independently developed without use of confidential information
The disclosure of which is required by law

13.4 Confidentiality Period

During the term of the engagement
And 5 years after its termination
Or as required by law – whichever is later

14. Force Majeure

14.1 Force Majeure Events

Neither party shall be liable for failure to perform obligations due to:

Natural disasters (earthquakes, floods)
War, terrorism, or national emergency
General strikes or lockouts
National communication or infrastructure failures
Pandemics or lockdowns
Sudden regulatory decisions

14.2 Notice and Efforts

The affected party:

Shall notify immediately of the event
Shall make reasonable efforts to continue service
Shall provide regular updates
Shall resume full operations as soon as possible

14.3 Consequences

If the event continues for more than 30 days:

Either party may suspend the engagement
Beyond 90 days – right to cancel
No refunds for services already provided
Data preservation despite cancellation

15. General Provisions

15.1 Modification of Terms

The Company may update the Terms
30 days advance notice for material changes
Continued use = acceptance of changes
Right to cancel in case of material adverse changes

15.2 Assignment of Rights

The user may not assign their rights
The Company may assign to an affiliated company
Notification in case of merger or acquisition
Preservation of user rights upon assignment

15.3 Partial Validity

If a provision is found to be void:

The remaining provisions shall remain in effect
The provision shall be interpreted to uphold its intent
The parties shall attempt to agree on an amendment

15.4 Waiver

Non-enforcement does not constitute waiver
Waiver must be in writing
A one-time waiver does not constitute future waiver

15.5 Entire Agreement

These Terms constitute the entire Agreement and supersede all prior agreements.

16. Dispute Resolution and Governing Law

16.1 Negotiation

In any dispute, the parties shall attempt to:

Resolve amicably within 30 days
Involve senior management
Consider mediation before legal proceedings

16.2 Governing Law

The Agreement is governed by the laws of the State of Israel
The Vienna Convention on International Sale of Goods shall not apply
Interpretation according to principles of Israeli law

16.3 Jurisdiction

Exclusive and sole jurisdiction:

The competent courts in the Tel Aviv-Jaffa district
Small claims court for appropriate amounts
Arbitration by mutual agreement

16.4 Language

The Hebrew version is the binding version
Translations are for convenience only
In case of conflict – Hebrew prevails

17. Support and Customer Service

17.1 Support Channels

Depending on the plan:

Email: [email protected]
Chat: during business hours
Phone: for business plans
Dedicated manager: for enterprise plans

17.2 Response Times (SLA)

Basic: 48 business hours
Professional: 24 business hours
Business: 12 business hours
Enterprise: 4 hours / per agreement

17.3 Service Availability

Availability target: 99.5% (basic) to 99.9% (enterprise)
Planned maintenance: outside business hours
72-hour advance notice for maintenance
Credit for SLA non-compliance

18. Additional Representations and Undertakings

18.1 User Representations

The user represents that:

They are legally competent to enter into this Agreement
They have the authority to bind the organization
There is no legal impediment to entering into this Agreement
The user represents that they are aware that the use of the website may involve the transfer, storage, or processing of information outside of Israel, including in countries where the level of personal data protection may differ, and they consent thereto in accordance with the website's Privacy Policy.
They have read and understood the Terms

18.2 Company Undertakings

The Company undertakes:

To provide the service professionally
To maintain high standards
To keep technologically current
To act in good faith and fairness

18.3 Non-Competition

There is no restriction on working with competitors
There is no exclusivity for either party
Employee solicitation prohibition for 12 months

19. Appendices and Additional Documents

The following documents constitute an integral part of the Terms:

Privacy Policy: details how data is handled
DPA: Data Processing Agreement (for organizations)
SLA: Service Level Agreement (business plans)
API Guide: for developers and integrators

20. Contact Information

Salestor AI Ltd. Company No. 517167318 Address: BSR City, Petah Tikva Email: [email protected] Phone: 1-700-SALESTOR Hours of operation: Sun-Thu 09:00-18:00

For privacy matters: [email protected] For legal matters: [email protected] For partnerships: [email protected]

Acceptance of Terms

By clicking "I Agree" or by using the service, you confirm that:

You have read and understood the Terms in their entirety
You agree to be bound by them
You have the legal authority to enter into this Agreement
The information you provided is accurate and correct

Last updated: October 22, 2025 | Version 2.0